Services

Designed to scale your digital business with focus,
strategy and real support.

Growth & Performance Marketing Consulting

I help you to boost the growth of your digital business through digital consulting in the main areas:

Growth Marketing Consulting

I drive digital growth through strategic audits and improvement plans in key areas: acquisition, retention and monetization.

Strategic Approach

Market and demand analysis, acquisition and retention strategy, channel mix, KPI framework and unit economics.

Customer Value Optimization

CLV improvement initiatives and actions: customer research, ICP definition, loyalty programs, RFM segmentation, customer journeys, personalization, NPS and lifecycle marketing.

Media Execution & Channel mix

Acquisition strategy and performance, media plan, optimization of the acquisition channel mix.

Data & Measurement

First-party data strategy, measurement and attribution framework, dashboard development.

Fractional CMO & Growth Advisor

Part-time CMO & Growth Advisor

I act as a fractional CMO or strategic partner, I join your team to design and execute growth marketing strategies, manage teams and lead strategic initiatives.

Strategic partner in decision making

I act as a key ally in the definition and execution of high impact initiatives, ensuring alignment with the business vision.

Acceleration sprints

I lead and collaborate in strategic sprints to scale digital capabilities, open new acquisition channels and improve processes with proven methodologies.

Connection between key stakeholders

I facilitate communication between management, agencies and digital partners to ensure efficient execution aligned with the overall strategy.

Paid Media Campaign Management

Campaign Management Paid Media

I comprehensively manage Paid Media strategy (Google Ads, Meta & Instagram Ads, Tik Tok Ads) with an approach based on real business metrics, ensuring impact on profitability and real growth.

Proven Paid Media Strategy

Strategies that go beyond growth objectives: they accelerate them. Approach fully adapted to your audience, business objectives and the right creative and measurement framework that facilitates performance and long-term sustainable growth.

Real acquisition and growth engine

Continuous campaign optimization based on metrics that drive high-value customer acquisition and sustainable growth such as nCAC, LTV or net profitability.

Actionable reporting and strategic testing

Detailed reporting with key insights and continuous improvement to facilitate decision making, experimentation roadmap (platform and cross-channel) as optimization driver.

and in the following two ways:

Growth & Performance Marketing Audit:

Development of impact audits to assess the level of digital maturity in key areas, detect quick wins and facilitate the creation of impact improvement plans:

- General digital maturity audit
- Specific audit of Paid Media accounts: Google Ads, Meta (Facebook/Instagram) and TikTok Ads.

Growth & Performance Marketing Strategy Development:

Development, coordination and execution of strategic action plans focused on key Growth areas

Project Manager - Digital Transformation

Project Manager – Digital Transformation

I drive digital transformation with strategic management and efficient project execution.

Definition of the transformation plan

Identification of levers and key areas, detailed roadmap with actions, timelines and resources, KPIs and tracking systems.

Operational design of the Transformation Office

Implementation of project management dynamics, monitoring dashboards, clear definition of roles and responsibilities.

Project initialization and follow-up

Continuous project monitoring, stakeholder communication management, data analysis and reporting to C-Level for decision making.

MARKETING PERFORMANCE & DIGITAL GROWTH

Latest collaborations

Explore through my latest collaborations to see how I can help you grow from digital strategy and data analysis.

Part time CMO & Growth Advisor

As an interim CMO or in support of your team, I add value by leading the development of growth marketing strategies, team management and campaign optimization to ensure the fulfillment of your strategic objectives. I act as a key partner in decision making and implementation of high impact initiatives.

Paid Media Campaign Management (end-to-end)

I offer a comprehensive management of Paid Media campaigns, from strategic definition to daily optimization and reporting, to maximize the return on your investment.

Google Ads
Meta / Instagram / TikTok Ads

Digital Transformation (PMO)

As a Project Manager Officer (PMO) specialized in digital transformation, I am in charge of optimizing the management and execution of key projects that improve organizational and digital performance.

Definition of the transformation plan:

Identification of key levers and areas of opportunity.
Detailed roadmap with actions, timelines and resources.
KPIs and measurement systems to ensure follow-up.

Structuring the Transformation Office

Implementation of project management rituals and monitoring dashboards.
Clear definition of roles and responsibilities.

Project initialization and follow-up

Continuous monitoring of project progress and quality.
Stakeholder communication management.
Data analysis and reporting for strategic decision making.